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THE CLIENT

GuFiE is a standalone gym and fitness centre based in Rödermark, in the state of Hesse, Germany. Committed to health and fitness while providing a family-friendly experience, the driving force behind the concept has been the passion of Managing Directors Julia and Adeniyi Akinwale for providing a gym for everyone in the community.

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“EVERY AGE GROUP LOVES TRAINING WITH PRAMA. THROUGH THE DIFFERENT TYPES OF INTENSITIES OFFERED BY THE DIFFERENT PROGRAMMES WE CAN SERVE THE NEEDS OF EVERY USER.”

JULIA AKINWALE, MANAGING DIRECTOR

THE CHALLENGE

The versatility and uniqueness of PRAMA was a great draw for GuFiE. Our studio fits their culture perfectly, allowing them to offer classes appropriate for all ages and body types. Aiming to offer exercises appropriate to such a diverse market is never easy, but PRAMA perfectly complements the activities available at GuFiE while allowing for independent sessions and courses as and when required.

“THE INTERACTIVE NATURE MEANS YOU DON’T THINK THE SAME WAY AS A NORMAL ‘BORING TRAINING SITUATION’ WHILE DOING PRAMA”

ADENIYI AKINWALE, MANAGING DIRECTOR

THE RESULT

The versatility of PRAMA is a feature that has helped attract a wide range of clients to GuFiE. The variety of activities on offer facilitates sessions for the trainers, while offering diverse training options for the entire community, from toddlers to seniors. This has resulted in a fantastic increase in membership, with GuFiE enjoying a healthy monthly turnover on their way to completing their goal of full membership by 2021.