THE CLIENT
Bodysports opened its doors for the first time 25 years ago in the beautiful city of Utrecht, Netherlands. Its 800m² facility is
based on innovation and technology, while offering a caring atmosphere which perfectly captivates its wide demographic of target customers. This case study shows how a local gym can solidify its member retention rate with a good Member Induction Process, while competing against big low-cost chains.
“WE DON’T OFFER A SUBSCRIPTION, WE OFFER A PROGRAMME”
HERMAN JONGERIUS, BODYSPORTS MANAGER
THE CHALLENGE
Five years ago, business in the Netherlands was getting tougher due to new low-cost competitors entering the market and offering their services at very low prices. Bodysports, as a high-quality premium centre had to take the decision of offering new services in order to differentiate from the competition.
“PRAMA IS REALLY HELPFUL, ESPECIALLY FOR THE TRAINER BECAUSE I CAN FOCUS MY ENERGY ON THE INDIVIDUALS DURING THE LESSON, SO I CAN COACH THEM AND NOT WORRY ABOUT THE TIMING OR THE MUSIC”
HYLKE BOS, GROUP TRAINER AT BODYSPORTS
OUTCOME
Bodysports is in the top 5% of the world’s fitness centers that retain more than 70% of its members annually. Bodysports maintains 75% of its members every year.
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CASE STUDY?
If you’re an existing client, we can work together to create your exclusive case study. Whether you’ve revolutionised your gym with Pavigym flooring or innovated with PRAMA, working alongside us gives you a great opportunity to take advantage of our worldwide brand and top quality communication channels.
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