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THE CLIENT

Bodysports opened its doors for the first time 25 years ago in the beautiful city of Utrecht, Netherlands. Its 800m² facility is
based on innovation and technology, while offering a caring atmosphere which perfectly captivates its wide demographic of target customers. This case study shows how a local gym can solidify its member retention rate with a good Member Induction Process, while competing against big low-cost chains.

“WE DON’T OFFER A SUBSCRIPTION, WE OFFER A PROGRAMME”

HERMAN JONGERIUS, BODYSPORTS MANAGER

THE CHALLENGE

Five years ago, business in the Netherlands was getting tougher due to new low-cost competitors entering the market and offering their services at very low prices. Bodysports, as a high-quality premium centre had to take the decision of offering new services in order to differentiate from the competition.

“PRAMA IS REALLY HELPFUL, ESPECIALLY FOR THE TRAINER BECAUSE I CAN FOCUS MY ENERGY ON THE INDIVIDUALS DURING THE LESSON, SO I CAN COACH THEM AND NOT WORRY ABOUT THE TIMING OR THE MUSIC”

HYLKE BOS, GROUP TRAINER AT BODYSPORTS

OUTCOME

Bodysports is in the top 5% of the world’s fitness centers that retain more than 70% of its members annually. Bodysports maintains 75% of its members every year.