THE CLIENT
David Lloyd Leisure is Europe’s leading health, sports, and leisure group, operating 99 clubs in the UK and a further 15 across mainland Europe. Their centre in Bolton hosted two squash courts covering a total area of 160m2 that required renovation in order to fit with a new vision of family exercise and increase occupancy potential.
“We’re so pleased to have a PRAMA studio coming to our club. It’s the newest (and most fun!) way to work out as a family. ”
DAVID LLOYD BOLTON
THE CHALLENGE
David Lloyd Bolton wanted to improve their hourly occupancy rate while offering an activity that fits in with their focus on family and group exercise. The aim of PRAMA was to unite the families that were coming to the club together, but weren’t interacting during their stay.
“AT DAVID LLOYD CLUBS WE USE PRAMA PROGRAMMES FOR EVERYONE TO ENJOY, FROM ENERGETIC FIVE-YEAR-OLDS TO OUR SASSY SENIOR MEMBERS”
CARLIE BARLOW, GROUP FAMILY SUPPORT MANAGER AT DAVID LLOYD LEISURE
THE RESULT
David Lloyd’s target market is responding. Families are able to spend more time together in their centres, leading them to spend more time at those centres. The occupancy rate of the space designated for PRAMA has increased sevenfold, and David Lloyd Leisure and Pavigym continue to work together to provide premium fitness solutions. PRAMA has given them the means to maximise the space in their gym.