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CREATE YOUR OWN PRAMA BUSINESS CASE

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In just a few short minutes you can easily calculate all 5 PRAMA profitability business models for your club.

PRAMA SET-UP

BUSINESS MODEL 1/5: MEMBERSHIP GROWTH

YOUR CURRENT SITUATION (PER YEAR)

AVERAGE MEMBERSHIP FEE:
NUMBER OF MEMBERS
NEW MEMBERS:
LOST MEMBERS:
MEMBERSHIP GROWTH:
MEMBERSHIP INCOME:
TOTAL REVENUE GROWTH:
TOTAL REVENUE AFTER 12 MONTHS:

YOUR SITUATION WITH PRAMA (PER YEAR)

AVERAGE MEMBERSHIP FEE:
AVERAGE MEMBERSHIP FEE:
NEW MEMBERS WITH PRAMA:
MEMBERS' RETENTION:
MEMBERSHIP GROWTH WITH PRAMA:

EXTRA MEMBERSHIP REVENUE:
TOTAL REVENUE AFTER 12 MONTHS

BUSINESS MODEL 1/5: MEMBERSHIP GROWTH

BUSINESS MODEL 2/5: PREMIUM MEMBERSHIPS

FEE UPGRADE:

CURRENT MEMBERSHIP FEE:

YEARLY PREMIUM UPGRADE: %

PREMIUM MEMBERSHIP FEE:

CURRENT MEMBERS:

CURRENT # OF MEMBERS:

(A) # OF CURRENT MEMBERS UPGRADING:

NEW MEMBERS:

# OF NEW MEMBERS:

(B) # OF PREMIUM NEW MEMBERS:

RESULTS

TOTAL PREMIUM MEMBERS:
(A + B)

YEARLY EXTRA REVENUE WITH PRAMA PREMIUM MEMBERSHIPS

BUSINESS MODEL 2/5: PREMIUM MEMBERSHIPS

BUSINESS MODEL 3/5: PERSONAL TRAINING (PT)

CURRENT SITUATION

AVERAGE PT FEE / SESSION:

# SESSIONS / WEEK:

TOTAL MEMBERS DOING PT:

CURRENT YEARLY REVENUE FROM PT:

SITUATION WITH PRAMA

AVERAGE PT FEE / SESSION:

# SESSIONs / WEEK:

TOTAL MEMBERS DOING PT:

PRAMA REVENUE FROM PT:

INCREASE OF:

BUSINESS MODEL 3/5: PERSONAL TRAINING (PT)

BUSINESS MODEL 4/5: SEMI PRIVATE PERSONAL TRAINING (SPT)

CURRENT SITUATION

AVERAGE SPT FEE / SESSION:

AVG. USERS / CLASS:

AVG. CLASSES / WEEK:

TOTAL MEMBERS DOING SPT:

CURRENT YEARLY REVENUE FROM SPT:

SITUATION WITH PRAMA

AVERAGE SPT FEE / SESSION:

AVG. USERS / CLASS:

AVG. CLASSES / WEEK:

TOTAL MEMBERS DOING SPT:

PRAMA REVENUE FROM SPT:

INCREASE OF:

BUSINESS MODEL 4/5: SEMI PRIVATE PERSONAL TRAINING (SPT)

BUSINESS MODEL 5/5: GROUP TRAINING

TOTAL CAPACITY MEMBERS:

PLANNED OCCUPANCY: %

AVG. MEMBERS PER SESSION:

SESSION FEE:

REVENUE PER SESSION:

SESSIONS PER DAY:

REVENUE PER DAY:

TOTAL REVENUE PER YEAR:

BUSINESS MODEL 5/5: SMALL GROUP TRAINING

COSTS

OPERATIONAL COSTS

NUMBER OF TRAINERS:

YEARLY COST PER TRAINER:

TOTAL TRAINERS COST: (A)

YEARLY ADMIN, RENTAL & MARKETING COSTS: (B)

LEASING COSTS

INTEREST RATE:

YEARS:

TOTAL LEASING COST (PER YEAR): (C)

TOTAL COSTS (A+B+C):

RESULTS

TOTAL CURRENT PROFIT:

TOTAL PROFIT WITH PRAMA:

TOTAL PROFIT INCREASE:

PRAMA PAYBACK: