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Flooring that keeps up with every rep
and every workout

FITNESS FIRST, UK

“What convinced us was that Extreme delivers: performance, sustainability, and style. It’s strong enough for the heaviest daily use, but it also helps us project the premium image our brand stands for. Also, knowing we’ve chosen a sustainable option makes us feel we’ve made the right choice for our members and for the future.”

Club Manager, Fitness First London

The Client

Fitness First is one of the world’s leading gym chains, with clubs across the globe. Their London Marylebone location is a busy training hub, known for its premium facilities and a strong community of members who take their workouts seriously. From free weights to functional training and cardio, this club needed flooring that could match the intensity of its daily activity. 

The Challenge

The strength and cardio zones were facing heavy daily use, from barbell training and free weights to high-energy functional workouts. The existing flooring simply wasn’t holding up. It was wearing down too quickly, struggled to cope with repeated impact, and didn’t provide the support members needed for safe training.

The club wanted a surface that looked professional and was easy to clean. For Fitness First, presentation matters as much as performance. They needed a solution that could deliver on all fronts: durability, safety, sustainability, and style. 

The Solution

  • Strong enough for heavy training

    Extreme was chosen for its ability to withstand weights of up to 40kg and the repeated stress of functional workouts. Its dense, stable structure absorbs impact without losing form, protecting the subfloor while giving members the confidence to train at full intensity. For Hyrox-style workouts or strength training, it provides reliable support day after day.

  • Sustainable and responsible

    Extreme is made from recycled virgin rubber, which helps reducing environmental footprint. For Fitness First, it was important to invest in a solution that reflects their responsibility with the environment while guaranteeing the performance and hygiene members expect. It’s proof that strength and sustainability can go hand in hand.

  • Clean, modern look

    The urban speckled finish gives the club the bold, contemporary style they were looking for. This creates a cohesive, premium look across the training zones. At the same time, the design helps the floor stay sharp and clean between cleaning cycles, an important detail for a gym that welcomes hundreds of members daily.

“Our members push hard every day. With Extreme we finally have a floor that can handle the pressure, looks sharp, and feels safe.”

Club Manager, Fitness First London

The Result

Since installing Extreme, Fitness First London has seen its strength and cardio zones transformed. Members train harder and with more confidence, while trainers notice smoother, safer sessions with less strain on participants. At the same time, the club benefits from a floor that is easier to maintain, projects a clean and professional look, and aligns with Fitness First’s commitment to sustainability. Extreme has proven to be a solid investment, delivering performance, safety, and style in one solution.

“For us, this wasn’t just a flooring upgrade. It was about making an investment in our members’ experience and in the long-term standards of our club. Extreme gives us durability, safety, and design in one solution. It’s everything we wanted, and without doubt, the best choice ever.” 

Club Manager, Fitness First London

Contact us!

and we’ll advise you on how Extreme can help you with your gym challenges