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The rise of group fitness classes and what it means for studios

Group training has risen to a whole new level over the last few years with big box gyms, boutique studios, Cross Training, calisthenics, and HIIT training all playing a part. Now there are more group fitness choices than ever before, and the pace of innovation in group exercise is not slowing up.


Why the rise in boutique fitness?

The customer’s always right.

Individuals crave a unique, personalised experience and are increasingly focused on leading a healthy lifestyle. In order to engage and excite customers with a diverse range of interests, gyms have to continuously develop and evolve their group fitness class offerings. More often than not, gyms or studios offer a real mix of classes under a single roof – from strength training, kettlebells, HIIT, yoga and TRX to try ensure that there is something for everyone.

Dynamic class schedules, extended studio accessory ranges, and heavier weights in the studio means some traditional flooring can suffer from marks and dents and restrict certain movements. This dramatic rise in usage and diversity has presented a need for higher quality flooring in studios; flooring that can accommodate the range of classes being taught, that can resist damage from accessories and weights, and that can strike the right balance between elasticity and grip, which most classes rely upon.

We wanted to help our customers future-proof their group fitness studios ahead of the next industry trendsRafael Más, Product Manager at PAVIGYM.

In 2016 we launched PAVIGYM MOTION. Specialists in flooring for over five decades by this point, we’d identified the latest challenge our customers were faced with: finding the right combination of “slip” and “grip” for their mixed group fitness flooring. The R&D Team spent eight months identifying the best possible mix of raw materials for a stronger stance for suspension training or a seamless sashay in a Zumba class with zero drop in quality.


The results.

The results speak for themselves. Several studios have installed Pavigym Motion and are enjoying the spectacular results offered by its versatility and perfect functionality. One of them, the Norway-based Sprek Trainingssenter, produced a video to show how they have been able to adapt all their group classes to the same room thanks to the characteristics offered by MOTION group fitness flooring.

” We’re extremely happy with Pavigym Motion. Our Group X room is a very important centre for us and the feedback from our members has been very positive since installation.” Silje Nervik, Solberg Training Supervisor at Sprek Trainingssenter.