Skip links


Exciting times for PRAMA. Our first London PRAMA went live at the Harbour Club in Kensington. And after the launch of our PUSH PLAY branding campaign, it’s now time to PUSH PLAY on our new programme launches this summer with the release of PRAMA Energy and PRAMA Strength. We’ve also just held the latest edition of the PRAMA show in Alicante, inviting club owners from 8 countries to experience PRAMA first-hand. Next stop, the September show!

Representing 8 countries and 9 club brands, 20 VIP guests were invited to test-drive our PRAMA training concept out here in Spain. Two days were spent sampling PRAMA in the flagship studio at HQ. From reviewing what trending challenges PRAMA are designed to solve, to exploring inventive fitness programming and points of difference, through to business modeling to open new markets, we networked and ate a whole lot of paella.

A fantastic few days with great hospitality. It is truly an exciting product and the enthusiasm of all that were involved was infectious.

by Matthew McDowell, Regional Manager, GLL [Belfast]

Here is the video for you to enjoy it!